SThree
Outpace tomorrow, together
SThree
SThree’s ambition is to be the game-changers in STEM.
But with a masterbrand lacking a clear role, and seven sub-brands operating in silos, the brand wasn’t keeping pace with their ambition, lacking the clarity and cohesion needed to reflect who they are today and beyond.
We repositioned the brand with a bold strategy, unified brand architecture and a standout identity system that brought everything together - creating consistency across the group, while giving each sub-brand the flexibility to reflect its specialist industry expertise.
The result was the creation of a clear story - the synergy of ambition, expertise and technology to outpace tomorrow, together.
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What it meant to our client
“SANDBEE expertly created a powerful new group brand identity for SThree plc, bringing to the table quality creative ideas and helping us to build a robust new brand positioning for the company based on qualitative customer insights and competitor analysis.
SANDBEE are a powerhouse of a brand duo. They ooze heavyweight brand expertise and add value in every conversation. Their execution, implementation planning and all-round quality of output is of the highest class.”
Emma Renaudon-Smith, Global Brand Director, SThree
SThree’s ambition is to be the game-changers in STEM.
But with a masterbrand lacking a clear role, and seven sub-brands operating in silos, the brand wasn’t keeping pace with their ambition, lacking the clarity and cohesion needed to reflect who they are today and beyond.
We repositioned the brand with a bold strategy, unified brand architecture and a standout identity system that brought everything together - creating consistency across the group, while giving each sub-brand the flexibility to reflect its specialist industry expertise.
The result was the creation of a clear story - the synergy of ambition, expertise and technology to outpace tomorrow, together.
Client
SThree
Year
2025
Type
Brand transformation
SERVICES
Brand strategy
Brand architecture
Brand voice
Visual identity
Motion identity
3D artwork
Digital experience
Assets and templates
Launch and implementation
Brand guidelines
SThree
Outpace tomorrow, together
SERVICES
Brand strategy
Brand architecture
Brand voice
Visual identity
Motion identity
SThree’s ambition is to be the game-changers in STEM.
But with a masterbrand lacking a clear role, and seven sub-brands operating in silos, the brand wasn’t keeping pace with their ambition, lacking the clarity and cohesion needed to reflect who they are today and beyond.
We repositioned the brand with a bold strategy, unified brand architecture and a standout identity system that brought everything together - creating consistency across the group, while giving each sub-brand the flexibility to reflect its specialist industry expertise.
The result was the creation of a clear story - the synergy of ambition, expertise and technology to outpace tomorrow, together.
3D artwork
Digital experience
Assets and templates
Launch and implementation
Brand guidelines
The insights gained from in-depth interviews with SThree’s leadership, clients and candidates, shaped a new, future-focused positioning that moved SThree beyond just staffing - clearly defining its broader role and service offering as a global STEM workforce consultancy.
The new positioning established SThree as a trusted advisor that goes further in everything they do to advise businesses, build expert teams, and deliver project solutions. Meaning that no matter what workforce challenges tomorrow demands, SThree is there to help outpace tomorrow, together.
Alongside this, we developed a distinct verbal identity with tone of voice principles, messaging frameworks and a writing style guide - ensuring the brand now speaks with clarity, confidence and consistency across every touchpoint.
Brand strategy
We moved SThree from a collection of standalone brands to a unified endorsement model - bringing consistency, clarity and credibility across all seven sub-brands. Each specialist brand now benefits from the strength of the masterbrand, with a shared visual system and unified logo system that reinforces recognition.
Brand architecture
We moved SThree from a collection of standalone brands to a unified endorsement model - bringing consistency, clarity and credibility across all seven sub-brands. Each specialist brand now benefits from the strength of the masterbrand, with a shared visual system and unified logo system that reinforces recognition.
Brand architecture
We created a flexible group identity system that unites SThree’s sub-brands under one bold, cohesive visual language. Built for unity, not uniformity, the system includes shared assets and tailored elements that drive consistency without compromising the flexibility needed for the sub-brands to be powerfully operate within the industries that they specialise in.
The result is a future-ready brand that reinforces SThree’s leadership in STEM, sets it apart from the competition, and reflects the full depth of its industry expertise.
Visual identity
Visual identity
We developed a comprehensive, wide-ranging imagery system, with a number standout elements, starting with the STEM kaleidoscopes.
The kaleidoscopes are a creative expression of how SThree expertly fuses industry expertise, technology and scale. It is this synergy that enables them to outpace expectations, change and ambition, to create the specialised solutions their clients and candidates need to outpace tomorrow, together. A kaleidoscope was created for each brand, serving as a highly-distinctive and differentiated visual asset that drives brand recognition, as well as communicating each brand's unparalleled STEM industry expertise.
Each STEM kaleidoscope is composed of unique 3D elements, which can be used as standalone images. These assets allow SThree (and its sub brands) to dive deeper into specific specialisms, amplifying client and candidate stories in a visually compelling way. Beyond digital and print, these assets also serve as striking brand art that can be integrated into physical and digital workspaces.
Each STEM kaleidoscope is composed of unique 3D elements, which can be used as standalone images. These assets allow SThree (and its sub-brands) to dive deeper into specific specialisms, amplifying client and candidate stories in a visually compelling way. Beyond digital and print, these assets also serve as striking brand art that can be integrated into physical and digital workspaces.
The insights gained from in-depth interviews with SThree’s leadership, clients and candidates, shaped a new, future-focused positioning that moved SThree beyond just staffing - clearly defining its broader role and service offering as a global STEM workforce consultancy.
The new positioning established SThree as a trusted advisor that goes further in everything they do to advise businesses, build expert teams, and deliver project solutions. Meaning that no matter what workforce challenges tomorrow demands, SThree is there to help outpace tomorrow, together.
Alongside this, we developed a distinct verbal identity with tone of voice principles, messaging frameworks and a writing style guide - ensuring the brand now speaks with clarity, confidence and consistency across every touchpoint.
Brand strategy
We created a flexible group identity system that unites SThree’s sub brands under one bold, cohesive visual language. Built for unity, not uniformity, the system includes shared assets and tailored elements that drive consistency without compromising the flexibility needed for the sub brands to be powerfully operate within the industries that they specialise in.
The result is a future-ready brand that reinforces SThree’s leadership in STEM, sets it apart from the competition, and reflects the full depth of its industry expertise.
Visual identity
We developed a comprehensive, wide-ranging imagery system, with a number standout elements, starting wkth the STEM kaleidoscopes.
The kaleidoscopes are a creative expression of how SThree expertly fuse industry expertise, technology and scale. It is this synergy that enables them to outpace expectations, change and ambition to create the specialised solutions their clients and candidates need to outpace tomorrow, together. A kaleidoscope was created for each brand, serving as highly-distinctive and differentiated visual assets that drive brand recognition, as well as communicating each brand's unparalleled STEM industry expertise.
Each STEM kaleidoscope is composed of unique 3D elements, which can be used as standalone images. These assets allow SThree (and its sub brands) to dive deeper into specific specialisms, amplifying client and candidate stories in a visually compelling way. Beyond digital and print, these assets also serve as striking brand art that can be integrated into physical and digital workspaces.